OUTDOORS FOR ALL.
DO GOOD 2018: ADVENTURE CREW
WHO IS ADVENTURE CREW?
Outdoor Adventure Clubs of Greater Cincinnati — newly renamed Adventure Crew — provides access to the outdoors for youth from all backgrounds. A connection to nature improves students’ practical and social skills, self-confidence, and educational and career outcomes — but too many Cincinnati students don’t have the access to the great outdoors that many of us take for granted.
Adventure Crew hosts free weekend trips throughout the year for thousands of tri-state youth, where they learn new outdoor skills and experience the peace and adrenaline that an outdoor adventure can bring. From hiking, biking, and camping to skiing, ice skating, and kayaking, Adventure Crew combines personal development with year-round fun. It's about building skills alongside self-confidence, and strengthening the future of our community at the same time.
When the founder of Outdoor Adventure Clubs, Denny McFadden, stepped down last year, Kirsten MacDougal became its second Executive Director. Her vision was to multiply the impact of OACGC, and one pillar of her strategic plan was a complete overhaul of their brand identity. The organization needed an update in a major way — a simpler name and a contemporary identity that would allow them to compete with all the other nature-focused nonprofits in a saturated marketplace, and lend credibility as they angled toward bigger programs and national sponsorships.
In short, they were poised for big things — and knew that a fresh brand could help them get there. We didn’t just want to help — we needed to.
THE NEW BRAND STORY.
Here, the hard edges of city life meet the grit of the outdoors. We believe adventure is riding a bike for the first time, or feeling mud shift under your boots, or falling over your skis. Nowhere else can you find this precise mixture of adrenaline and peace.
Through Adventure Crew, city teens develop the courageous spirit to step out of their comfort zone and discover new worlds — outside in nature, and inside themselves. This deep connection to nature will change the course of their lives, no matter what environment they’re in.
Learning shouldn’t be confined to the classroom. There are great adventures to be had.
Our teens are incomplete without nature. Our new mark depicts the connection Adventure Crew creates for our students. Just as the mountainous shape motions upwards, we’re all adventuring toward a greater future together. The open edges speaks to inclusion — our kids may have rough edges, but here, they each find a place to fit.
ADVENTURE CREW IS READY TO MOVE FORWARD.
We’re proud of the work we’ve been able to achieve with the Adventure Crew team. We know that they’ll continue to foster and grow the brand alongside the organization, and we look forward to watching Adventure Crew move into the future. They’ve got big adventures ahead of them, and Hyperquake was honored to help provide the tools they’ll need as they head into their next phase of growth.